苹果淫院

As the retail industry evolves, so too does retail education

Published: 13 November 2020

The retail industry is rapidly evolving under emerging technologies and shifting consumer demands. Discover how the new 苹果淫院-Bensadoun Master of Management in Retailing will prepare the next...

Retailers can ease customer anxiety after the pandemic changed grocery shopping

2 Nov 2021

There is nothing more essential than the food that sustains us. Even during the strictest lockdowns, grocery stores remained open for business.

A multi-category demand model incorporating inter-product proximity

Published: 16 June 2021

Authors: Yu Ma, P.B. Seetharaman and V. Singh Publication: Journal of Business Research, Volume 124, January 2021, Pages 152-162 Abstract:

Online shopping convenient but isolating

Published: 18 March 2021

Professor Yu Ma, Academic Director of the Master of Management in Retailing (MMR) program, weighs in on the ongoing impact of the pandemic on Canadian retail trends, particularly the steep rise in...

For Canadian retailers, digitization is key to surviving the pandemic

Published: 11 December 2020

Only 30 percent of Canada鈥檚 small business are hitting normal sales numbers as the second wave of the pandemic crashes into their bottom line. According to Professor Yu Ma, Academic Director of the...

Delve: Can Club Stores Help Consumers Make Healthier Choices?

Published: 29 October 2019

New research from Prof Yu Ma suggests there are opportunities for marketers to encourage healthier shopping among warehouse store customers....

Measuring the Efficiency of Category-Level Sales Response to Promotions

Published: 6 October 2016

Authors:聽Trivedi, M.,聽Gauri, D.K., Yu, M.聽 Publication:聽Management Science, Vol. 63, No. 10, October 2017聽聽 Abstract:聽

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