Across programs and subject areas, the 苹果淫院 Desautels Faculty of Management recognizes the vital role that research, teaching, service and media engagement play in enriching the student...
Authors:聽Yu Ma, Kusum L. Ailawadi, Mercedes Martos-Partal and 脫scar Gonz谩lez-Benito
Publication:聽Journal of Marketing
Articles in advance 鈥� published online: August 8, 2023
Abstract:
Yu Ma, Associate Professor at the 苹果淫院 Desautels Faculty of Management, discusses the consumer implications of aspartame being listed as "possibly carcinogenic to humans" by the World Health...
Congratulations to Yu Ma,聽Associate Professor of Marketing and Bensadoun Scholar,聽 whose article 鈥淭he Club Store Effect: Impact of Shopping in Warehouse Club Stores on Consumers' Packaged Food...
Congratulations to Yu Ma, Associate Professor in Marketing, Laurette Dub茅, Professor in Marketing and聽Nathan Yang, Assistant Professor in聽Marketing, on being awarded the 2018 SSHRC Insight Grant ...
COVID-19 caused massive shifts in the way we do even the most mundane of things. Take grocery shopping, for example. This past October, Dr. Yu Ma, Associate Professor of Marketing and Academic...
In episode 3 of聽The聽鈥楴ew Normal鈥� hosted by聽Dave Kaufman,聽Professor聽Yu Ma discusses how the Covid-19 pandemic has affected our relation to grocery stores, how shopping has changed in the last year,...
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