/desautels/taxonomy/term/2590/all en /desautels/channels/news/mcgill-desautels-professors-and-lecturers-recognized-faculty-awards-357438 <p>Across programs and subject areas, the ƻ����Ժ Desautels Faculty of Management recognizes the vital role that research, teaching, service and media engagement play in enriching the student experience and inspiring the next generation of leaders through the annual Faculty Awards. This year we recognize the following outstanding members of our faculty:</p> <p><strong>Research</strong></p> Fri, 24 May 2024 16:33:56 +0000 arsh.prakash@mcgill.ca 1183993 at /desautels /desautels/channels/news/dual-branding-national-brand-manufacturers-drivers-and-outcomes-356213 <p><img alt="Yu Ma" src="/desautels/files/desautels/styles/medium_focal__220_x_220_/public/yu-ma-400-1.jpg?itok=OfyejpPt" style="width:220px; height:220px; float:left; margin:5px" title="Yu Ma" /></p> <p><strong>Authors: </strong><a href="/desautels/yu-ma"><b>Yu Ma</b></a>, Kusum L. Ailawadi, Mercedes Martos-Partal and Óscar González-Benito</p> <p><strong>Publication:</strong> <i>Journal of Marketing</i><br /> Articles in advance — published online: August 8, 2023</p> <p><b>Abstract</b>:</p> Tue, 19 Mar 2024 15:16:26 +0000 john.sawaya@mcgill.ca 1058504 at /desautels /desautels/channels/news/meet-mmr-program-directors-325346 <p>The new <strong>Master of Management in Retailing (MMR)</strong> program is the latest offering by the Bensadoun School of Retail Management (BSRM) at ƻ����Ժ. </p> <p><a href="/desautels/yu-ma"><strong>Yu Ma</strong></a>, Academic Director, and <strong>Anwar White</strong>, Program Director, discuss the MMR program ahead of its launch in fall 2021.</p> <p><a href="/bensadoun-school/article/meet-your-mmr-program-directors" target="_blank">Learn more</a></p> Wed, 14 Oct 2020 18:35:19 +0000 angela.l.williams@mcgill.ca 76473 at /desautels /desautels/channels/news/mcgill-experts-including-desautels-professor-comment-whos-listing-aspartame-sweetener-possible-349199 <p><a href="/desautels/yu-ma"><strong>Yu Ma</strong></a>, Associate Professor at the ƻ����Ժ Desautels Faculty of Management, discusses the consumer implications of aspartame being listed as "possibly carcinogenic to humans" by the World Health Organization's International Agency for Research on Cancer (IARC), potentially increasing scrutiny and concerns about the safety of food additives. Professor Ma suggests that consumers may become more cautious about processed foods and seek out "clean label" options with recognizable ingredients.</p> Tue, 25 Jul 2023 18:47:03 +0000 arsh.prakash@mcgill.ca 107953 at /desautels /desautels/channels/news/yu-ma-article-selected-finalist-2019-paul-e-green-award-296433 <p>Congratulations to <a href="/desautels/yu-ma"><strong>Yu Ma</strong></a>, Associate Professor of Marketing and Bensadoun Scholar,  whose article “The Club Store Effect: Impact of Shopping in Warehouse Club Stores on Consumers' Packaged Food Purchases” has been selected as one of four finalists for the <em>Journal of Marketing Research</em>’s <strong>2019 Paul E. Green Award</strong></p> <p>The Paul E. Green Award recognizes the best article in the <em>Journal of Marketing Research</em> within the last calendar year that demonstrates the most potential to contribute significantly to the practice of marketing research.</p> <p><strong>Publication:</strong> <em>Journal of Marketing Research</em>, Vol. 55, No. 2, April 2018</p> <p><strong>Authors:</strong> Kusum L. Ailawadi, <a href="/desautels/yu-ma"><strong>Yu Ma</strong></a> and Dhruv Grewal</p> <p>This article studies the impact of shopping at the warehouse club format on households' packaged food-for-home purchases. In addition to low prices, this format has several unique characteristics that can influence packaged food purchases. The empirical analysis uses a combination of households' longitudinal grocery purchase information, rich survey data, and detailed item-level nutrition information. After accounting for selection on observables and unobservables, the authors find a substantial increase in the total quantity (servings per capita) of purchases attributable to shopping at this format. Because there is no effect on quality of purchases, this translates into a substantial increase in calories, sugar, and saturated fat per capita. The increase comes primarily from storable and impulse foods and it is drawn equally from foods that have positive and negative health halos. The results have important implications for how marketers can create win–win opportunities for themselves and for consumers.</p> <p> Wed, 24 Apr 2019 15:58:56 +0000 angela.l.williams@mcgill.ca 74252 at /desautels /desautels/channels/news/yu-ma-laurette-dube-and-nathan-yang-awarded-2018-sshrc-insight-grant-288145 <p>Congratulations to <a href="/desautels/yu-ma"><strong>Yu Ma</strong></a>, Associate Professor in Marketing, <a href="/desautels/laurette-dube"><strong>Laurette Dubé</strong></a>, Professor in Marketing and <strong>Nathan Yang</strong>, Assistant Professor in Marketing, on being awarded the 2018 SSHRC Insight Grant “An Empirical Investigation of Digital Goods Consumption and Its Impact on Word-of-Mouth Marketing”.</p> Mon, 23 Jul 2018 15:46:54 +0000 angela.l.williams@mcgill.ca 70735 at /desautels /desautels/channels/news/club-store-effect-impact-shopping-warehouse-club-stores-consumers-packaged-food-purchases-283757 <p><strong>Authors:</strong> Kusum L. Ailawadi, <a href="/desautels/yu-ma"><strong>Yu Ma</strong></a> and Dhruv Grewal</p> <p><strong>Publication:<em> </em></strong><em>Journal of Marketing Research</em>, Vol. 55, No. 2, 2018, pp. 193-207.</p> <p><strong>Abstract: </strong></p> <p>This article studies the impact of shopping at the warehouse club format on households' packaged food-for-home purchases. In addition to low prices, this format has several unique characteristics that can influence packaged food purchases. The empirical analysis uses a combination of households' longitudinal grocery purchase information, rich survey data, and detailed item-level nutrition information. After accounting for selection on observables and unobservables, the authors find a substantial increase in the total quantity (servings per capita) of purchases attributable to shopping at this format. Because there is no effect on quality of purchases, this translates into a substantial increase in calories, sugar, and saturated fat per capita. The increase comes primarily from storable and impulse foods and it is drawn equally from foods that have positive and negative health halos. The results have important implications for how marketers can create win–win opportunities for themselves and for consumers.</p> <p><strong>Read abstract:</strong><em> </em><a href="http://journals.ama.org/doi/abs/10.1509/jmr.16.0235?code=amma-site" target="_blank"><em>Journal of Marketing Research</em></a></p> <p> Tue, 09 Jan 2018 21:30:26 +0000 julie.lapalme@mcgill.ca 68225 at /desautels /desautels/channels/news/retailers-can-ease-customer-anxiety-after-pandemic-changed-grocery-shopping-334552 <p>COVID-19 caused massive shifts in the way we do even the most mundane of things. Take grocery shopping, for example. This past October, Dr. <a href="/desautels/yu-ma">Yu Ma</a>, Associate Professor of Marketing and Academic Director of the <strong>Master of Management in Retailing (MMR)</strong>, spoke at Grocery Innovations Canada. Here, he shared his insights on how COVID-19 has transformed the grocery shopping environment and what retailers can do to mitigate shopping anxiety and provide a positive shopping experience for consumers.</p> Tue, 02 Nov 2021 21:04:54 +0000 angela.l.williams@mcgill.ca 81385 at /desautels /desautels/channels/news/delve-new-normal-podcast-grocery-shopping-anxiety-yu-ma-331183 <p>In episode 3 of <strong>The </strong>‘<strong>New Normal</strong>’ hosted by <strong>Dave Kaufman</strong>, Professor <strong><a href="/desautels/yu-ma">Yu Ma</a></strong> discusses how the Covid-19 pandemic has affected our relation to grocery stores, how shopping has changed in the last year, and what can be done from a technological perspective to improve the shopping experience and perhaps even help the consumer make more informed and healthier choices at the store.</p> Fri, 21 May 2021 20:42:18 +0000 angela.l.williams@mcgill.ca 80829 at /desautels /desautels/channels/news/retail-industry-evolves-so-too-does-retail-education-326247 <p>The retail industry is rapidly evolving under emerging technologies and shifting consumer demands. Discover how the new ƻ����Ժ-Bensadoun <strong>Master of Management in Retailing</strong> will prepare the next generation of retail leaders to shape the future of this exciting, in-demand industry.</p> <p><a href="https://reporter.mcgill.ca/as-the-retail-industry-evolves-so-too-does-retail-education/" target="_blank">Learn more</a></p> Fri, 13 Nov 2020 16:24:13 +0000 angela.l.williams@mcgill.ca 76590 at /desautels /desautels/article/covid-19/retailers-can-ease-customer-anxiety-after-pandemic-changed-grocery-shopping <p>There is nothing more essential than the food that sustains us. Even during the strictest lockdowns, grocery stores remained open for business.</p> Tue, 02 Nov 2021 20:47:10 +0000 Desautels Communications 81384 at /desautels /desautels/channels/news/multi-category-demand-model-incorporating-inter-product-proximity-331573 <p><strong>Authors:</strong> <strong><a href="/desautels/yu-ma">Yu Ma</a></strong>, P.B. Seetharaman and V. Singh</p> <p><strong>Publication:</strong><i><strong> </strong>Journal of Business Research</i>, Volume 124, January 2021, Pages 152-162</p> <p><strong>Abstract:</strong></p> Wed, 16 Jun 2021 20:33:44 +0000 julie.lapalme@affiliate.mcgill.ca 80914 at /desautels /desautels/channels/news/online-shopping-convenient-isolating-329709 <p>Professor <strong><a href="/desautels/yu-ma">Yu Ma</a></strong>, Academic Director of the Master of Management in Retailing (MMR) program, weighs in on the ongoing impact of the pandemic on Canadian retail trends, particularly the steep rise in e-commerce. From his perspective, the convenience of online shopping comes at the expense of the social aspect that encourages customers to spend their money in-store.</p> Thu, 18 Mar 2021 18:25:17 +0000 julie.lapalme@affiliate.mcgill.ca 80619 at /desautels /desautels/channels/news/canadian-retailers-digitization-key-surviving-pandemic-326984 <p>Only 30 percent of Canada’s small business are hitting normal sales numbers as the second wave of the pandemic crashes into their bottom line. According to Professor <a href="/desautels/yu-ma"><strong>Yu Ma</strong></a>, Academic Director of the <strong>Master of Management in Retailing</strong>, nothing short of digital transformation will equip these businesses to survive.</p> Fri, 11 Dec 2020 18:56:41 +0000 angela.l.williams@mcgill.ca 76760 at /desautels /desautels/channels/news/delve-can-club-stores-help-consumers-make-healthier-choices-302097 <p>New research from Prof <a href="/desautels/yu-ma"><strong>Yu Ma</strong></a> suggests there are opportunities for marketers to encourage healthier shopping among warehouse store customers.</p> <p>This article is brought to you by <em>Delve, </em>the official thought leadership publication of ƻ����Ժ's Desautels Faculty of Management.</p> Tue, 29 Oct 2019 20:28:43 +0000 angela.l.williams@mcgill.ca 75011 at /desautels