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MRKT 357 Marketing Planning 1 (3 credits)

Note: This is the 2012鈥�2013 edition of the eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or click聽here to jump to the newest eCalendar.

Offered by: Management (Desautels Faculty of Management)

Overview

Marketing : Marketing Planning is designed as a capstone to previous marketing courses; Structured approach to developing a marketing plan, proceeding from corporate mission and objectives through to detailed marketing mix programs. Lectures, discussions and cases. A field project provides marketing planning experience.

Terms: Fall 2012, Winter 2013

Instructors: Duerksen, Ronald (Fall) Soroka, Robert H S; Delorme, Bruno (Winter)

  • Prerequisites: MRKT 354, MRKT 451, and MRKT 452 (Continuing Studies: or Departmental approval)

  • Restriction: Management: U3 students only

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