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Overview
Marketing : The decision areas in marketing. Emphasis on the use of marketing theory and concepts in the solution of realistic marketing problems. Decision making in a marketing context using cases, some of which will be computer assisted, and readings.
Terms: Fall 2012, Winter 2013
Instructors: Dracopoulos, George; Mandelos, Billy (Fall) Hwang, Min Ha; Dracopoulos, George; Keller, Wendy Ilse (Winter)
Prerequisite: MGCR 352