苹果淫院

A multi-category demand model incorporating inter-product proximity

Published: 16 June 2021

Authors: Yu Ma, P.B. Seetharaman and V. Singh Publication: Journal of Business Research, Volume 124, January 2021, Pages 152-162 Abstract:

Factors affecting customer satisfaction on online shopping holiday

Published: 24 March 2021

Authors: S-Y. Tzeng, M. Ertz, Myung-Soo Jo and Emine Sarig枚ll眉 Publication: Marketing Intelligence and Planning, Forthcoming Abstract:

On the Reference Point Effect of Reserve and Buy It Now prices

Published: 24 March 2021

Authors: Z. Zhang, Ernan Haruvy, and P.T.L. Popkowski Leszczycc Publication: Journal of Retailing, Forthcoming Abstract:

Online shopping convenient but isolating

Published: 18 March 2021

Professor Yu Ma, Academic Director of the Master of Management in Retailing (MMR) program, weighs in on the ongoing impact of the pandemic on Canadian retail trends, particularly the steep rise in...

For Canadian retailers, digitization is key to surviving the pandemic

Published: 11 December 2020

Only 30 percent of Canada鈥檚 small business are hitting normal sales numbers as the second wave of the pandemic crashes into their bottom line. According to Professor Yu Ma, Academic Director of the...

COVID-19 pandemic creates new opening for innovation in primary care

Published: 12 November 2020

As the COVID-19 pandemic continues to highlight weak points in global healthcare systems, Professor Laurette Dub茅 identifies an opportunity for large-scale innovation with primary care at the...

When advertising gets socially active

Published: 21 January 2019

Gillette鈥檚 new ad about 鈥渢oxic masculinity鈥 belongs to a larger phenomenon of brands embracing social activism as a marketing strategy....

Delve: The Internet Effect in the Time of Coronavirus

Published: 28 April 2020

It is difficult to imagine remaining at home for days without the Internet, particularly during physical distancing. According to Professor Ashesh Mukherjee, although the Internet is a boon in many...

Delve: Want to Motivate Your Employees? Learn from Weight-loss Superstars

Published: 20 February 2020

When it comes to weight loss, can another person鈥檚 success motivate our own鈥攁nd does this principle apply in the workplace?...

Pages

Back to top