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Distinct threats, common remedies: How consumers cope with psychological threat

Published: 30 October 2015

Authors:聽Han, D.,聽Duhachek, A., and聽Rucker, D.D.聽聽 Publication:聽Journal of Consumer Psychology

The psychology of appraisal: Specific emotions and decision-making

Published: 29 May 2015

Authors: 聽So, J.,聽Achar, C.,聽Han, D.H.,聽Agrawal, N.,聽Duhachek, A., Maheswaran, D. Publication:聽Journal of Consumer Psychology Abstract

How Shame and Guilt differ when it comes to Marketing

Published: 20 January 2015

Written by DaHee Han You鈥檇 be right in thinking that shame and guilt are negative emotions, but they can actually be used to create successful marketing campaigns. What marketers really need to...

Shameful advertising

Published: 4 December 2014

Shame and guilt have different effects on consumer buying habits, new research from the Desautels Faculty of Management in Canada finds....

How to successfully use shame and guilt in advertising

Published: 20 November 2014

Shame and guilt have different effects on consumer buying habits, new research from the Desautels Faculty of Management in Canada finds....

Feeling Guilty or Ashamed? Think about Your Emotions before You Shop

Published: 16 October 2014

Suppose you grabbed a few cookies before heading out to the grocery store and start to feel聽guilty or ashamed about breaking your diet. According to a new study in the Journal of Consumer Research,...

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