/desautels/taxonomy/term/664/all en /desautels/channels/news/2023-sshrc-insight-development-grants-356629 <h4><b>Congratulations to the Æ»¹ûÒùÔº Desautels professors who received 2023 SSHRC Insight Grants.</b></h4> <hr /> <p>The Social Sciences and Humanities Research Council of Canada (SSHRC) is the federal research funding agency that promotes and supports research and training in the humanities and social sciences.</p> <p> </p> Mon, 08 Apr 2024 15:04:00 +0000 john.sawaya@mcgill.ca 1099155 at /desautels /desautels/channels/news/2020-sshrc-insight-grants-awarded-329114 <h4>Congratulations to the Desautels professors who received 2020 SSHRC Insight Grants and Insight Development Grants.</h4> <hr /> <h5>SSHRC Insight Grants</h5> <ul> <li>Professor <a href="/desautels/laurent-barras">Laurent Barras</a> (with Professor <a href="/desautels/david-schumacher">David Schumacher</a>)</li> <li>Professor <a href="/desautels/sebastien-betermier">Sebastien Betermier</a></li> <li>Professor <a href="/desautels/lisa-cohen">Lisa Cohen</a></li></ul> Tue, 23 Feb 2021 23:02:04 +0000 angela.l.williams@mcgill.ca 79909 at /desautels /desautels/channels/news/how-shame-and-guilt-can-be-used-your-advantage-marketing-240738 <h4><a href="http://www.marketingtechnews.net/news/?user=6281" rel="author">By <strong>DaHee Han</strong></a></h4> <p><span>There are ways to ensure marketers are not fumbling in the dark when it comes to getting the most out of using emotion in their marketing campaigns. From billboards and adverts to their company website, my research shows that emotions such as shame and guilt can be used to create a favourable response from consumers.</span></p> Thu, 11 Dec 2014 16:12:19 +0000 joy.wang@mail.mcgill.ca 63713 at /desautels /desautels/channels/news/power-distance-belief-power-and-charitable-giving-278746 <p><strong>Authors:  <a href="/desautels/dahee-han">Dahee Han</a></strong>, Ashok K. Lalwani and Adam Duhachek</p> <p><strong>Publication:</strong> <em>Journal of Consumer Research</em>, Vol. 44, No. 1, June 2017</p> <p><strong>Abstract:</strong></p> <p>Three studies examine the relation between power distance belief (PDB), the tendency to accept and expect inequalities in society; power, the control one has over valued resources; and charitable giving. Results suggest that the effect of PDB depends on the power held by the donor. In low-PDB contexts, people high (vs. low) in psychological power tend to be more self-focused (vs. other-focused), and this leads them to be less charitable. In high-PDB contexts, however, people high (vs. low) in psychological power tend to be more other-focused (vs. self-focused), and this leads them to be more charitable. The authors also explore several boundary conditions for these relationships and conclude with the implications of these findings.</p> <p><strong>Read full article: </strong><em><a href="https://academic.oup.com/jcr/article/44/1/182/2938886/Power-Distance-Belief-Power-and-Charitable-Giving" target="_blank">Journal of Consumer Research</a></em></p> <p> Tue, 17 Oct 2017 17:51:21 +0000 julie.lapalme@mcgill.ca 67985 at /desautels /desautels/channels/news/fundraising-could-improve-if-tailored-social-status-269226 <p>According to research by Desautels professor <a href="/desautels/dahee-han"><strong>DaHee Han</strong></a> and her colleagues, charities are losing out on donations by not targeting their fundraising campaigns properly.</p> Thu, 03 Aug 2017 17:57:51 +0000 colin.donahoe@mail.mcgill.ca 67715 at /desautels /desautels/channels/news/charities-must-re-think-their-marketing-efforts-268864 <p>A <em>Charity Times</em> piece explores a research paper partly authored by Desautels Professor <strong><a href="/desautels/dahee-han">DaHee Han</a></strong>.</p> Fri, 07 Jul 2017 14:24:24 +0000 julie.lapalme@mcgill.ca 67623 at /desautels /desautels/channels/news/charitable-giving-wealth-factor-267288 <p>A study co-authored by Desautels Assistant Marketing Professor <a href="http://node/65023"><strong>DaHee Han</strong></a> finds that there’s a big difference between the charitable giving habits of the wealthy and the less privileged.</p> Fri, 24 Mar 2017 15:51:08 +0000 thao.nguyen3@mail.mcgill.ca 67275 at /desautels /desautels/channels/news/coping-and-construal-level-matching-drives-health-message-effectiveness-response-efficacy-or-self-263326 <p><strong>Authors</strong>: <a href="/desautels/dahee-han" target="_blank"><strong>Han, D.</strong></a>, Duhachek, A., Agrawal, N. </p> <p><strong>Publication</strong>: <em>Journal of Consumer Research </em></p> <p><strong>Abstract</strong>: </p> Thu, 06 Oct 2016 18:26:01 +0000 thao.nguyen3@mail.mcgill.ca 66607 at /desautels /desautels/dahee-han Mon, 05 Oct 2020 13:49:53 +0000 arifa.nitol@mail.mcgill.ca 65023 at /desautels /desautels/channels/news/distinct-threats-common-remedies-how-consumers-cope-psychological-threat-256433 <p><strong>Authors</strong>: <span><strong>Han, D.</strong>, </span><span>Duhachek, A., and </span><span>Rucker, D.D.  </span></p> <p><span><strong>Publication</strong>: </span><em>Journal of Consumer Psychology</em></p> Fri, 30 Oct 2015 14:44:01 +0000 arifa.nitol@mail.mcgill.ca 65181 at /desautels /desautels/channels/news/psychology-appraisal-specific-emotions-and-decision-making-253125 <p><strong>Authors:  </strong>So, J., Achar, C., <strong>Han, D.H.</strong>, Agrawal, N., Duhachek, A., Maheswaran, D.</p> <p><strong>Publication: </strong><em>Journal of Consumer Psychology</em></p> <p><strong>Abstract</strong></p> Fri, 29 May 2015 15:18:37 +0000 veronique.beaulieu-fowler@mcgill.ca 64391 at /desautels /desautels/channels/news/how-shame-and-guilt-differ-when-it-comes-marketing-241190 <p>Written by DaHee Han<br /> <br /> You’d be right in thinking that shame and guilt are negative emotions, but they can actually be used to create successful marketing campaigns. What marketers really need to know is that both emotions have different effects on consumers.<br /> <br /> Read full article: <a href="http://clicks.skem1.com/trkr/?c=28371&g=1419&p=cbb2f8d195811b7b38d35016d12440fe&u=75cca811b7032bc4582532dd97342c03&q=&t=1">Digital Marketing</a>, January 9, 2015</p> Tue, 20 Jan 2015 21:06:32 +0000 veronique.beaulieu-fowler@mcgill.ca 63755 at /desautels /desautels/channels/news/shameful-advertising-240563 <p>Shame and guilt have different effects on consumer buying habits, new research from the <strong>Desautels Faculty of Management</strong> in Canada finds.</p> <p>... Professor <strong>DaHee Han</strong> says:</p> <div> <p>“To get the best response, a fitness club could produce an ad that induces shame and highlights the bigger picture, such as ‘Are you overweight? How ashamed do you feel? Stop overeating, join our fitness programme and feel healthy all the time’.</p></div> Thu, 04 Dec 2014 15:43:46 +0000 joy.wang@mail.mcgill.ca 63696 at /desautels /desautels/channels/news/how-successfully-use-shame-and-guilt-advertising-240322 <p>Sh<span>ame and guilt have different effects on consumer buying habits, new research from the Desautels Faculty of Management in Canada finds.</span></p> <p>... <span><strong>Professor DaHee Han</strong> says: “To get the best response, a fitness club could produce an ad that induces shame and highlights the bigger picture, such as ‘Are you overweight? How ashamed do you feel? Stop overeating, join our fitness programme and feel healthy all the time!’</span></p> Thu, 20 Nov 2014 16:05:40 +0000 joy.wang@mail.mcgill.ca 63649 at /desautels /desautels/channels/news/feeling-guilty-or-ashamed-think-about-your-emotions-you-shop-239550 <p>Suppose you grabbed a few cookies before heading out to the grocery store and start to feel guilty or ashamed about breaking your diet. According to a new study in the Journal of Consumer Research, feeling guilty might find you comparing calories in different cartons of ice cream. Feeling ashamed might keep you from buying any ice cream in the first place.</p> Thu, 16 Oct 2014 15:24:01 +0000 joy.wang@mail.mcgill.ca 63478 at /desautels