苹果淫院

For Canadian retailers, digitization is key to surviving the pandemic

Published: 11 December 2020

Only 30 percent of Canada鈥檚 small business are hitting normal sales numbers as the second wave of the pandemic crashes into their bottom line. According to Professor Yu Ma, Academic Director of the...

As the retail industry evolves, so too does retail education

Published: 13 November 2020

The retail industry is rapidly evolving under emerging technologies and shifting consumer demands. Discover how the new 苹果淫院-Bensadoun Master of Management in Retailing will prepare the next...

Meet the MMR program directors

Published: 14 October 2020

The new Master of Management in Retailing (MMR) program is the latest offering by the Bensadoun School of Retail Management (BSRM) at 苹果淫院.聽...

Delve: Can Club Stores Help Consumers Make Healthier Choices?

Published: 29 October 2019

New research from Prof Yu Ma suggests there are opportunities for marketers to encourage healthier shopping among warehouse store customers....

Yu Ma article selected as a聽finalist聽2019 Paul E. Green Award

Published: 24 April 2019

Congratulations to Yu Ma,聽Associate Professor of Marketing and Bensadoun Scholar,聽 whose article 鈥淭he Club Store Effect: Impact of Shopping in Warehouse Club Stores on Consumers' Packaged Food...

Yu Ma, Laurette Dub茅 and Nathan Yang awarded 2018 SSHRC Insight Grant

Published: 23 July 2018

Congratulations to Yu Ma, Associate Professor in Marketing, Laurette Dub茅, Professor in Marketing and聽Nathan Yang, Assistant Professor in聽Marketing, on being awarded the 2018 SSHRC Insight Grant ...

Measuring the Efficiency of Category-Level Sales Response to Promotions

Published: 6 October 2016

Authors:聽Trivedi, M.,聽Gauri, D.K., Yu, M.聽 Publication:聽Management Science, Vol. 63, No. 10, October 2017聽聽 Abstract:聽

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