苹果淫院

苹果淫院 Desautels professors and lecturers recognized at Faculty Awards

Published: 24 May 2024

Across programs and subject areas, the 苹果淫院 Desautels Faculty of Management recognizes the vital role that research, teaching, service and media engagement play in enriching the student...

Dual Branding by National Brand Manufacturers: Drivers and Outcomes

Published: 19 March 2024

Authors:聽Yu Ma, Kusum L. Ailawadi, Mercedes Martos-Partal and 脫scar Gonz谩lez-Benito Publication:聽Journal of Marketing Articles in advance 鈥 published online: August 8, 2023 Abstract:

苹果淫院 Experts, including Desautels Professor, comment on WHO鈥檚 listing of aspartame sweetener as possible carcinogen

Published: 25 July 2023

Yu Ma, Associate Professor at the 苹果淫院 Desautels Faculty of Management, discusses the consumer implications of aspartame being listed as "possibly carcinogenic to humans" by the World Health...

Expert: Hudson's Bay to resurrect discount retail chain Zellers

Published: 18 August 2022

Discount department store Zellers hopes to make a comeback next year, a decade after the Canadian chain shuttered most of its locations. Hudson's Bay Co. says Zellers will debut a new e-commerce...

Retailers can ease customer anxiety after the pandemic changed grocery shopping

Published: 2 November 2021

COVID-19 caused massive shifts in the way we do even the most mundane of things. Take grocery shopping, for example. This past October, Dr. Yu Ma, Associate Professor of Marketing and Academic...

$4.95 million to make cities smarter

Published: 5 July 2021

A smart city鈥攕upported by digital solutions to enhance food access and mobility鈥攊s a healthy city. That鈥檚 the thinking behind the Implementing Smart Cities Interventions to Build Healthy Cities ...

A multi-category demand model incorporating inter-product proximity

Published: 16 June 2021

Authors: Yu Ma, P.B. Seetharaman and V. Singh Publication: Journal of Business Research, Volume 124, January 2021, Pages 152-162 Abstract:

Delve - "New Normal" podcast: Grocery Shopping Anxiety with Yu Ma

Published: 21 May 2021

In episode 3 of聽The聽鈥楴ew Normal鈥 hosted by聽Dave Kaufman,聽Professor聽Yu Ma discusses how the Covid-19 pandemic has affected our relation to grocery stores, how shopping has changed in the last year,...

Online shopping convenient but isolating

Published: 18 March 2021

Professor Yu Ma, Academic Director of the Master of Management in Retailing (MMR) program, weighs in on the ongoing impact of the pandemic on Canadian retail trends, particularly the steep rise in...

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