Authors: 聽So, J.,聽Achar, C.,聽Han, D.H.,聽Agrawal, N.,聽Duhachek, A., Maheswaran, D. Publication:聽Journal of Consumer Psychology Abstract
Suppose you grabbed a few cookies before heading out to the grocery store and start to feel聽guilty or ashamed about breaking your diet. According to a new study in the Journal of Consumer Research,...
Authors:聽Han, D.,聽Duhachek, A., and聽Rucker, D.D.聽聽 Publication:聽Journal of Consumer Psychology
Shame and guilt have different effects on consumer buying habits, new research from the Desautels Faculty of Management in Canada finds....
Authors: Han, D.,聽Duhachek, A.,聽Agrawal, N.聽 Publication: Journal of Consumer Research聽 Abstract:聽
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