DaHee Han

DaHee Han /channels/taxonomy/term/3229/all en 2023 SSHRC Insight Development Grants /channels/channels/news/2023-sshrc-insight-development-grants-356629 <h4>Congratulations to the ƻ��Ժ Desautels professors who received 2023 SSHRC Insight Grants.</h4> <hr /> The Social Sciences and Humanities Research Council of Canada (SSHRC) is the federal research funding agency that promotes and supports research and training in the humanities and social sciences. Mon, 08 Apr 2024 15:04:00 +0000 webfull 199246 at /channels 2020 SSHRC Insight Grants awarded /channels/channels/news/2020-sshrc-insight-grants-awarded-329114 <h4>Congratulations to the Desautels professors who received 2020 SSHRC Insight Grants and Insight Development Grants.</h4> <hr /><h5>SSHRC Insight Grants</h5> <ul><li>Professor <a href="//www.mcgill.ca/desautels/laurent-barras">Laurent Barras</a> (with Professor <a href="//www.mcgill.ca/desautels/david-schumacher">David Schumacher</a>)</li> <li>Professor <a href="//www.mcgill.ca/desautels/sebastien-betermier">Sebastien Betermier</a></li> <li>Professor <a href="//www.mcgill.ca/desautels/lisa-cohen">Lisa Cohen</a></li></ul> Tue, 23 Feb 2021 23:02:04 +0000 webfull 168454 at /channels Power Distance Belief, Power, and Charitable Giving /channels/channels/news/power-distance-belief-power-and-charitable-giving-278746 Authors: <a href="//www.mcgill.ca/desautels/dahee-han">Dahee Han</a>, Ashok K. Lalwani and Adam Duhachek Publication: Journal of Consumer Research, Vol. 44, No. 1, June 2017 Abstract: Three studies examine the relation between power distance belief (PDB), the tendency to accept and expect inequalities in society; power, the control one has over valued resources; and charitable giving. Results suggest that the effect of PDB depends on the power held by the donor. In low-PDB contexts, people high (vs. low) in psychological power tend to be more self-focused (vs. other-focused), and this leads them to be less charitable. In high-PDB contexts, however, people high (vs. low) in psychological power tend to be more other-focused (vs. self-focused), and this leads them to be more charitable. The authors also explore several boundary conditions for these relationships and conclude with the implications of these findings. Read full article: <a href="https://academic.oup.com/jcr/article/44/1/182/2938886/Power-Distance-Belief-Power-and-Charitable-Giving" target="_blank">Journal of Consumer Research</a> Tue, 17 Oct 2017 17:51:23 +0000 webfull 132003 at /channels Fundraising could improve if tailored to social status /channels/channels/news/fundraising-could-improve-if-tailored-social-status-269226 According to research by Desautels professor <a href="//www.mcgill.ca/desautels/dahee-han">DaHee Han</a> and her colleagues, charities are losing out on donations by not targeting their fundraising campaigns properly. People in diverse social classes react to different aspects of charity giving, and by not honing in on those factors, charities could be falling flat in certain areas. People on lower social strata tend to care more about helping others, while those near the top are more concerned about the benefits that they, themselves, can reap from giving. Thu, 03 Aug 2017 17:57:53 +0000 webfull 129487 at /channels Charities must re-think their marketing efforts /channels/channels/news/charities-must-re-think-their-marketing-efforts-268864 A Charity Times piece explores a research paper partly authored by Desautels Professor <a href="//www.mcgill.ca/desautels/dahee-han">DaHee Han</a>. Fri, 07 Jul 2017 14:24:32 +0000 webfull 129145 at /channels Coping and Construal Level Matching Drives Health Message Effectiveness via Response Efficacy or Self-Efficacy Enhancement /channels/news/coping-and-construal-level-matching-drives-health-message-effectiveness-response-efficacy-or-self-ef-263326 Authors: <a href="//www.mcgill.ca/desautels/dahee-han" target="_blank">Han, D.</a>, Duhachek, A., Agrawal, N. Publication: Journal of Consumer Research Abstract: Thu, 06 Oct 2016 18:26:04 +0000 webfull 121927 at /channels Shameful advertising /channels/news/shameful-advertising-240563 Shame and guilt have different effects on consumer buying habits, new research from the Desautels Faculty of Management in Canada finds. ... Professor DaHee Han says: <div> “To get the best response, a fitness club could produce an ad that induces shame and highlights the bigger picture, such as ‘Are you overweight? How ashamed do you feel? Stop overeating, join our fitness programme and feel healthy all the time’.</div> Thu, 04 Dec 2014 15:43:47 +0000 webfull 106967 at /channels Charitable giving: the wealth factor /channels/news/charitable-giving-wealth-factor-267288 A study co-authored by Desautels Assistant Marketing Professor <a href="http://node/65023">DaHee Han</a> finds that there’s a big difference between the charitable giving habits of the wealthy and the less privileged. Fri, 24 Mar 2017 15:51:13 +0000 webfull 126612 at /channels How shame and guilt can be used to your advantage in marketing /channels/channels/news/how-shame-and-guilt-can-be-used-your-advantage-marketing-240738 <h4><a href="http://www.marketingtechnews.net/news/?user=6281" rel="author">By DaHee Han</a></h4> There are ways to ensure marketers are not fumbling in the dark when it comes to getting the most out of using emotion in their marketing campaigns. From billboards and adverts to their company website, my research shows that emotions such as shame and guilt can be used to create a favourable response from consumers. Thu, 11 Dec 2014 16:12:20 +0000 webfull 107135 at /channels How Shame and Guilt differ when it comes to Marketing /channels/news/how-shame-and-guilt-differ-when-it-comes-marketing-241190 Written by DaHee Han You’d be right in thinking that shame and guilt are negative emotions, but they can actually be used to create successful marketing campaigns. What marketers really need to know is that both emotions have different effects on consumers. Read full article: <a href="http://clicks.skem1.com/trkr/?c=28371&amp;g=1419&amp;p=cbb2f8d195811b7b38d35016d12440fe&amp;u=75cca811b7032bc4582532dd97342c03&amp;q=&amp;t=1">Digital Marketing</a>, January 9, 2015 Tue, 20 Jan 2015 21:06:34 +0000 webfull 107632 at /channels The psychology of appraisal: Specific emotions and decision-making /channels/news/psychology-appraisal-specific-emotions-and-decision-making-253125 Authors: So, J., Achar, C., Han, D.H., Agrawal, N., Duhachek, A., Maheswaran, D. Publication: Journal of Consumer Psychology Abstract Fri, 29 May 2015 15:18:38 +0000 webfull 110270 at /channels Feeling Guilty or Ashamed? Think about Your Emotions before You Shop /channels/news/feeling-guilty-or-ashamed-think-about-your-emotions-you-shop-239550 Suppose you grabbed a few cookies before heading out to the grocery store and start to feel guilty or ashamed about breaking your diet. According to a new study in the Journal of Consumer Research, feeling guilty might find you comparing calories in different cartons of ice cream. Feeling ashamed might keep you from buying any ice cream in the first place. Thu, 16 Oct 2014 15:24:03 +0000 webfull 105921 at /channels Distinct threats, common remedies: How consumers cope with psychological threat /channels/news/distinct-threats-common-remedies-how-consumers-cope-psychological-threat-256433 Authors: Han, D., Duhachek, A., and Rucker, D.D. Publication: Journal of Consumer Psychology Fri, 30 Oct 2015 14:44:05 +0000 webfull 113640 at /channels How to successfully use shame and guilt in advertising /channels/news/how-successfully-use-shame-and-guilt-advertising-240322 Shame and guilt have different effects on consumer buying habits, new research from the Desautels Faculty of Management in Canada finds. ... Professor DaHee Han says: “To get the best response, a fitness club could produce an ad that induces shame and highlights the bigger picture, such as ‘Are you overweight? How ashamed do you feel? Stop overeating, join our fitness programme and feel healthy all the time!’ Thu, 20 Nov 2014 16:05:42 +0000 webfull 106683 at /channels