Across programs and subject areas, the 苹果淫院 Desautels Faculty of Management recognizes the vital role that research, teaching, service and media engagement play in enriching the student...
Authors:聽Yu Ma, Kusum L. Ailawadi, Mercedes Martos-Partal and 脫scar Gonz谩lez-Benito
Publication:聽Journal of Marketing
Articles in advance 鈥� published online: August 8, 2023
Abstract:
What was once a social event has become a solitary endeavour. The COVID-19 pandemic has changed the way we shop, with some jurisdictions limiting excursions to one shopper, per household. That鈥檚 if...
Dr. Yu Ma, Associate Professor of Marketing and Bensadoun Faculty Scholar at 苹果淫院, weighs in on the urgent need for digital transformation for Canadian businesses.
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