/bensadoun-school/taxonomy/term/53/all en /bensadoun-school/channels/news/mcgill-desautels-professors-and-lecturers-recognized-faculty-awards-357438 <p>Across programs and subject areas, the Æ»¹ûÒùÔº Desautels Faculty of Management recognizes the vital role that research, teaching, service and media engagement play in enriching the student experience and inspiring the next generation of leaders through the annual Faculty Awards. This year we recognize the following outstanding members of our faculty:</p> <p><strong>Research</strong></p> Fri, 24 May 2024 16:33:56 +0000 admin 604589 at /bensadoun-school /bensadoun-school/channels/news/dual-branding-national-brand-manufacturers-drivers-and-outcomes-356213 <p><img alt="Yu Ma" src="/desautels/files/desautels/styles/medium_focal__220_x_220_/public/yu-ma-400-1.jpg?itok=OfyejpPt" style="width:220px; height:220px; float:left; margin:5px" title="Yu Ma" /></p> <p><strong>Authors: </strong><a href="/desautels/yu-ma"><b>Yu Ma</b></a>, Kusum L. Ailawadi, Mercedes Martos-Partal and Óscar González-Benito</p> <p><strong>Publication:</strong> <i>Journal of Marketing</i><br /> Articles in advance — published online: August 8, 2023</p> <p><b>Abstract</b>:</p> Tue, 19 Mar 2024 15:16:26 +0000 admin 604453 at /bensadoun-school /bensadoun-school/article/ecommerce-mmr-program-retail-management/will-future-e-commerce-look-more-xbox-live-amazon <p>What was once a social event has become a solitary endeavour. The COVID-19 pandemic has changed the way we shop, with some jurisdictions limiting excursions to one shopper, per household. That’s if shops are even open at all.</p> Fri, 12 Mar 2021 19:05:58 +0000 Yu Ma 255123 at /bensadoun-school /bensadoun-school/article/digitization-retail/digital-transformation-required-keep-canadas-retail-afloat Dr. Yu Ma, Associate Professor of Marketing and Bensadoun Faculty Scholar at Æ»¹ûÒùÔº, weighs in on the urgent need for digital transformation for Canadian businesses. Wed, 16 Dec 2020 16:14:11 +0000 Bensadoun Communications 224696 at /bensadoun-school