Overview
Marketing is key to the success ofÌýall businesses. If youÌýare creative and enjoyÌýsolving problems, working with data, and connecting with people, a marketing degree isÌýperfectÌýfor you.ÌýÌýÌýÌý
Marketing is a practical and funÌýfieldÌýthat balances analytical skills with creativity.ÌýWith core courses in marketing strategy, marketing research and consumerÌýbehaviourÌýand a range of electives to delve deeper into your areas of interest,Ìýyou’ll be able toÌýapply your knowledge andÌýcreativityÌýto generate practical, relevant andÌýeffective marketingÌýplans.Ìý
Available as both a major and a concentration,ÌýmarketingÌýprovides a balance between courses focusing on fundamental theoretical materialÌýandÌýothersÌýwith a strong practical orientation.Ìý
Careers
A Marketing degree can prepare you forÌýa career in brandÌýmanagement,Ìýadvertising, digital marketing, sales management,Ìýbusiness-to-business marketing,ÌýorÌýe-commerceÌýand retailing.ÌýLeverage your creative skills in content or digital marketing or refine your love of data as a digital marketing or SEO analyst.Ìý
You could become a professional:ÌýÌý
- Advertising managerÌý
- Brand managerÌýÌý
- Creative directorÌý
- Content marketing specialistÌý
- Digital marketing managerÌý
- Marketing data analyst
Courses
As a Marketing student, you can take courses like:
Faculty
Æ»¹ûÒùԺ’sÌýMarketing faculty members have produced high quality publications in top marketing journals. They offer insights to students in diverse areas of marketing practices.ÌýÌý
Related majors
 Discover related majors:Ìý
Ready to apply?
For this program, you'll need to apply to the Desautels Faculty of Management.
Check the full admission requirements forÌýinformation aboutÌýdeadlines and whether supporting documents are required as part ofÌýyour application.Ìý