苹果淫院

Updated: Sun, 10/06/2024 - 10:30

From Saturday, Oct. 5 through Monday, Oct. 7, the Downtown and Macdonald Campuses will be open only to 苹果淫院 students, employees and essential visitors. Many classes will be held online. Remote work required where possible. See Campus Public Safety website for details.

Du samedi 5 octobre au lundi 7 octobre, le campus du centre-ville et le campus Macdonald ne seront accessibles qu鈥檃ux 茅tudiants et aux membres du personnel de l鈥橴niversit茅 苹果淫院, ainsi qu鈥檃ux visiteurs essentiels. De nombreux cours auront lieu en ligne. Le personnel devra travailler 脿 distance, si possible. Voir le site Web de la Direction de la protection et de la pr茅vention pour plus de d茅tails.

苹果淫院.ca / Vue d'ensemble / Tous les cours

CPRL 636 Public Relations Measurement, Data and Analytics (3 unit茅s)

Offered by: Global & Strategic Comm. (脡cole d'茅ducation permanente)

Vue d'ensemble

Relations publiques : How to use data, metrics, analytics and primary and secondary research in formulating, measuring and evaluating public relations strategies in each phase of the development process. Focus on formulating the measurement instruments needed to test effectiveness, and on interpreting and communicating the results thereof to management and other relevant stakeholders. The use of artificial intelligence (AI) in public relations such as in media monitoring, and how to collect, analyze and act on data of the attitudes and behaviours of key audiences.

Terms: Hiver 2025

Instructors: There are no professors associated with this course for the 2024-2025 academic year.

  • Corequisites: CPRL 533 or CPRL 633

  • Restrictions: Only open to students enrolled in the Graduate Certificate in Strategic Public Relations and Communications Management.

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