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MRKT 673 Pricing Analytics (1.5 unit茅s)

Minerva Class Scheduling Visit Minerva > Student > Registration > Class Schedule for course dates & times.

Offered by: Gestion (Gestion)

Administered by: 脡tudes sup茅rieures et recherch

Vue d'ensemble

Marketing : Introduction and basics of price-response functions and pricing optimization. Using data to estimate demand models. Value-based pricing, consumer valuations, personalization. Tactics of price differentiation. Pricing with constrained supply. Team project consultation.

Terms: 脡t茅 2024

Instructors: Astvansh, Vivek (Summer)

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