Æ»¹ûÒùÔº

Updated: Sun, 10/06/2024 - 10:30

From Saturday, Oct. 5 through Monday, Oct. 7, the Downtown and Macdonald Campuses will be open only to Æ»¹ûÒùÔº students, employees and essential visitors. Many classes will be held online. Remote work required where possible. See Campus Public Safety website for details.


Du samedi 5 octobre au lundi 7 octobre, le campus du centre-ville et le campus Macdonald ne seront accessibles qu’aux étudiants et aux membres du personnel de l’Université Æ»¹ûÒùÔº, ainsi qu’aux visiteurs essentiels. De nombreux cours auront lieu en ligne. Le personnel devra travailler à distance, si possible. Voir le site Web de la Direction de la protection et de la prévention pour plus de détails.

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Note: This is the 2023–2024 eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or .

MRKT 451 Marketing Research (3 unités)

Minerva Class Scheduling Visit Minerva > Student > Registration > Class Schedule for course dates & times.

Offered by: Gestion (Gestion)

Vue d'ensemble

Marketing : Theoretical techniques and procedures common in marketing research. Topics include: research design, sampling, questionnaire design, coding, tabulating, data analysis (including statistical techniques). Specialized topics may encompass advertising, motivation and product research; forecasting and location theory.

Terms: Automne 2023, Hiver 2024

Instructors: Jo, Myung-Soo (Fall) Mookerjee, Sid (Winter)

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