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Note: This is the 2022–2023 eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or .

CMIS 530 Digital Analytics and Targeting (3 unités)

Offered by: Technology & Innovation (École d'éducation permanente)

Vue d'ensemble

Gestion des systèmes d'information : Covers fundamental techniques in measuring and analysing the digital marketing experience success and effectiveness as well as using audience data to improve advertising and content using targeting and experiments. How to measure, analyze, and act upon the evolving internet technologies and trends.

Terms: Automne 2022

Instructors: Harrisson-Boudreau, Jean-Philippe (Fall)

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