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MRKT 453 Advertising and Media (3 credits)

Offered by: Management (Desautels Faculty of Management)

Overview

Marketing : Elements of an integrated marketing communications plan that engages consumers across different touch points, and achieves the communication objectives of the brand.

Terms: Fall 2022, Winter 2023

Instructors: Vakratsas, Demetrios (Fall) Dellar, Mary (Winter)

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