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MRKT 357 Marketing Planning 1 (3 credits)

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Offered by: Management (Desautels Faculty of Management)

Overview

Marketing : Structured approach to developing a marketing plan, proceeding from corporate mission and objectives through to detailed marketing mix programs.

Terms: Fall 2018, Winter 2019

Instructors: Feigenbaum, Bonnie M (Fall) Gialloreto, Louis (Winter)

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