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Program Requirements
Le certificat d'茅tudes sup茅rieures en marketing s'adresse aux 茅tudiants qui souhaitent mettre 脿 niveau leurs connaissances et leurs habilet茅s dans le domaine.
Le programme est con莽u pour donner l'occasion aux 茅tudiants d'approfondir leurs connaissances des bases th茅oriques et des pratiques du marketing par des cours de cycle sup茅rieur.
Cours obligatoires (12 unit茅s)
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CMR2 548 Processes of Marketing Research (3 unit茅s)
Vue d'ensemble
Marketing : Comprehensive review of statistics, with emphasis on key issues required to understand and communicate marketing information: descriptive statistics, measures of central tendency, theory of probability, normal distributions, hypothesis testing, correlation and regression. Marketing research: qualitative and quantitative data collection techniques, interpretation of secondary on-line research.
Terms: Automne 2017, Hiver 2018
Instructors: Letovsky, Steven (Fall) Letovsky, Steven (Winter)
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CMR2 556 Buyer Behaviour (3 unit茅s)
Vue d'ensemble
Marketing : This course focuses on the behaviour of the consumer in the marketplace and the research approaches used to gain an understanding of that behaviour. Once sensitized to issues of human behaviour in this context, students develop a deeper understanding of the basic processes specific to consumer behaviour.
Terms: Hiver 2018
Instructors: Gardner Gregory, Kevin (Winter)
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CMR2 564 Marketing Communications: A Strategic Approach (3 unit茅s)
Vue d'ensemble
Marketing : Strategic approach to the integrated marketing communications mix: advertising, promotion, creative, direct marketing, public relations, and sponsorships. Use and effects of social media. Communication theory and ethical issues.
Terms: Hiver 2018
Instructors: Gardner Gregory, Kevin (Winter)
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CMR2 566 Global Marketing Management (3 unit茅s)
Vue d'ensemble
Marketing : Marketing management considerations of a company seeking to extend beyond the confines of its domestic market. A review of product, pricing, channels of distribution and communications policies to develop an optimum strategy (between adapting completely to each local environment and standardizing across them) for arriving at an integrated and profitable operation. Particular attention to international marketing and exporting in the Canadian context.
Terms: Hiver 2018, 脡t茅 2018
Instructors: Dellar, Mary (Winter) Desrosiers, Lee (Summer)
Cours compl茅mentaire (3 unit茅s)
3 unit茅s parmi les cours suivants :
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CCLW 511 Law 1 (3 unit茅s)
Vue d'ensemble
Droit (CCE) : Sources and administration of law; the Canadian Constitution and the division of powers; the Quebec Civil Code, comprising the law of persons, the law of property, obligations, contracts, sale, lease and hire, mandate, suretyship, hypothecs and prescription.
Terms: Automne 2017, Hiver 2018, 脡t茅 2018
Instructors: Sepinwall, Bernard (Fall) Cox, Robert (Winter) Sepinwall, Bernard (Summer)
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CGM2 510 Project Management: Tools and Techniques (3 unit茅s)
Vue d'ensemble
Gestion : Focus on main concepts and theories of project management from initiation to close-out. Topics include: project life cycle, planning, scheduling, implementing, monitoring, controlling, close-out and ethics. The concepts presented apply to projects of various sizes, types and degrees of complexity.
Terms: Automne 2017, Hiver 2018, 脡t茅 2018
Instructors: Chasse, Andrew (Fall) Farha, Shadi (Winter) Chasse, Andrew (Summer)
Restrictions: Open to students currently in a program. Not open to Special Students.
**Due to the intensive nature of this course, the standard add/drop and withdrawal deadlines do not apply. Add/drop is the second lecture day and withdrawal is the fourth lecture day.
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CMIS 541 Information Systems for Managers (3 unit茅s)
Vue d'ensemble
Gestion des syst猫mes d'information : Introduces the importance of Information Systems (IS) in organizations and issues associated with managing these. Provides a strategic view of IS and Information Technology (IT). Students will be presented with managerial, informational and technological issues related to the management of IT, and with a framework to better manage them. Class discussions, case analysis, presentations.
Terms: 脡t茅 2018
Instructors: Motaghi, Hamed (Summer)
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CMR2 543 Marketing of Services (3 unit茅s)
Vue d'ensemble
Marketing : Concepts of service marketing. Current trends. Strategic marketing plans for services. Customer satisfaction issues in services marketing: timing, communication, quality, loyalty. Service marketing for private and public sectors.
Terms: Hiver 2018
Instructors: Letovsky, Steven (Winter)
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CMR2 590 Topics in Marketing (3 unit茅s)
Vue d'ensemble
Marketing : Specialized course covering an advanced topic in the marketing area selected from current issues or themes in literature.
Terms: This course is not scheduled for the 2017-2018 academic year.
Instructors: There are no professors associated with this course for the 2017-2018 academic year.
Note: Content will vary from year to year.
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CPL2 552 Strategic Management (3 unit茅s)
Vue d'ensemble
Politique : Includes analysis of major forces driving organizations, explores mission development, goal selection, corporate strategy, policy formulation for the benefit of all stakeholders. Discusses situations confronting senior managers in the competitive environment, includes topics such as the identification and evaluation of strategic alternatives, the management of control processes for increased productivity, etc.
Terms: Automne 2017, Hiver 2018
Instructors: Keen Henon, Christian (Fall) Hollingworth, Mark (Winter)
Prerequisite: Advanced student
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CPL2 553 Small Business Management (3 unit茅s)
Vue d'ensemble
Politique : This course will focus on the concepts and activities of entrepreneurship in the small business environment. Through the analysis of small business situations and the study of related case material, students will learn the fundamental actions required in practice to start and manage a small business. Skill acquisition will be oriented toward learning to prepare a business plan.
Terms: This course is not scheduled for the 2017-2018 academic year.
Instructors: There are no professors associated with this course for the 2017-2018 academic year.
Ou tout autre cours de niveau 500 ou 600 offert et approuv茅 par l'unit茅 du D茅veloppement de carri猫re et perfectionnement professionnel.
School of Continuing Studies—2017-2018 (last updated juin. 15, 2017) (disclaimer)
