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Overview
Marketing : Responsibilities of the sales manager as they relate to the sales force. These include the selection of process, training alternatives, compensation and incentive plans, supervision and evaluation and budgeting and forecasting. Case studies and discussions of sales force models are used.
Terms: Fall 2012, Winter 2013
Instructors: Moscovitz, David Lewis (Fall) Desrosiers, Lee; Moscovitz, David Lewis (Winter)
Prerequisite: MGCR 352