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Program Requirements
Mentors: Professors A. Burlton, G. Vit
The Entrepreneurship concentration is concerned with the genesis and development of entrepreneurial activities. It deals with the integration of marketing, finance, organization and policy in the development and expansion of business enterprise. Included are the evaluation of new business ventures, the role of acquisitions, and the strategic issues and operating problems at various stages of a firm's existence from its beginnings to maturity.
Complementary Courses
at least 6 credits from the following:
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BUSA 462 Management of New Enterprises (3 credits)
Overview
Business Admin : Evaluation of new business ventures, recognition and treatment of associated risks. Detailed consideration is given to sources of risk funds in the form of venture capital, public, private and government programs. Emphasis on the critical importance of the entrepreneur, the demands and the risks faced as well as the rewards and satisfactions.
Terms: Fall 2010
Instructors: Burlton, Angela; Kalil, Alexander (Fall)
- Prerequisite: MGCR 341
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BUSA 464 Management of Small Enterprises (3 credits)
Overview
Business Admin : The distinctive characteristics, risks, opportunities and rewards inherent in the ownership and management of a small enterprise. It will assist students in judging the appropriateness of an entrepreneurial career and in selecting and timing a specific venture.
Terms: Fall 2010, Winter 2011
Instructors: Whittaker, Gary (Fall) Burlton, Angela; Kalil, Alexander; Whittaker, Gary (Winter)
- Prerequisite: MGCR 341
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BUSA 465 Technological Entrepreneurship (3 credits)
Overview
Business Admin : Concentrating on entrepreneurship and enterprise development, particular attention is given to the start-up, purchasing and management of small to medium-sized industrial firms in an environment that would appeal to Engineering students. The focal point is in understanding the dilemmas faced by entrepreneurs, resolving them, developing a business plan and the maximum utilization of the financial, marketing and human resources that make for a successful operation.
Terms: Fall 2010, Winter 2011
Instructors: McCully, Philip (Fall) McCully, Philip (Winter)
- Prerequisite: MIME 310 or MGCR 341
Remaining credits to be selected from:
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ACCT 361 Intermediate Management Accounting 1 (3 credits)
Overview
Accounting : The role of management accounting information to support internal management decisions and to provide performance incentives.
Terms: Fall 2010, Winter 2011, Summer 2011
Instructors: Kalyta, Pavlo; Tenenbaum, Lawrence S (Fall) Tenenbaum, Lawrence S; Occhionero, Antonio; Fortin, Steve (Winter) Tenenbaum, Lawrence S (Summer)
- Prerequisite: MGCR 211
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ACCT 385 Principles of Taxation (3 credits)
Overview
Accounting : An introduction to the concepts underlying the Canadian tax system and how they are applied in relation to the taxation of individuals and businesses.
Terms: Fall 2010, Winter 2011, Summer 2011
Instructors: Cecere, Ralph; Goldsman, Larry; Armanious, Joseph (Fall) Goldsman, Larry; Armanious, Joseph (Winter)
- Prerequisite: MGCR 211
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BUSA 364 Business Law 1 (3 credits)
Overview
Business Admin : An introduction to the legal system and basic legal principles affecting business. Tort negligence, contracts, forms of business organization, creditors' rights and bankruptcy.
Terms: Fall 2010, Winter 2011, Summer 2011
Instructors: Perreault, Jocelyn; Sepinwall, Bernard (Fall) Perreault, Jocelyn; Sepinwall, Bernard (Winter) Perreault, Jocelyn; Sepinwall, Bernard (Summer)
- Restriction: This course cannot be double-counted from the Certificate in Management.
- Continuing Education: requirement for CMA, CGA, the Canadian Institute of Management
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FINE 442 Capital Markets and Institutions (3 credits)
Overview
Finance : Functions of the capital market through flow of funds analysis and an examination of portfolio activities of financial intermediaries. Also covered are: securities regulations and ethical considerations, the term structure of interest rates and risk and rates of return in debt and equity markets.
Terms: Fall 2010, Winter 2011
Instructors: Barras, Laurent; Hammami, Larbi (Fall) Hammami, Larbi (Winter)
- Prerequisite: MGCR 341
- Restriction: Only one of FINE 442 or ECON 302 can be counted for credit.
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INSY 332 Accounting Information Systems (3 credits)
Overview
Information Systems : Accounting cycles and information flows and the systems that manage those flows. Principals of systems development and data management as relates to accounting information. Relationship between accounting applications and transaction processing systems. Practical experience with accounting packages.
Terms: Fall 2010, Winter 2011, Summer 2011
Instructors: Nizami, Tariq (Fall) Nizami, Tariq (Winter) Nizami, Tariq (Summer)
- Prerequisites: MGCR 331 and MGCR 211
- Continuing Education: requirement for CGA, CMA and the Institute of Internal Auditors
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INSY 432 Information Technology in Business (3 credits)
Overview
Information Systems : Discusses the role of the information systems department within an organization, information systems resource management, staff organization and leadership, strategic systems, planning, and end-user computing. Focuses on key IT trends in industries such as banking, insurance, manufacturing, retailing & distribution, and health.
Terms: Fall 2010, Winter 2011
Instructors: Shahidi, Majid (Fall) Faraj, Samer (Winter)
- Prerequisite: MGCR 331
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INSY 454 Technological Foundation for E-Commerce (3 credits)
Overview
Information Systems : Technology trends and vocabulary pertaining to current technology developments in E-Commerce. Practical IT skills in web application design, including ASP, XML, etc. Discusses business issues affected by the introduction of e-technologies.
Terms: This course is not scheduled for the 2010-2011 academic year.
Instructors: There are no professors associated with this course for the 2010-2011 academic year.
- Prerequisite: MGCR 331
- Restriction: A basic understanding of HTML is necessary.
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MGPO 445 Industry Analysis & Competitive Strategy (3 credits)
Overview
Management Policy : Analysis of industry structure, macro-environment, and evolution. Evaluation of strategic position, behaviour, and intent of organizations within industry context. Development of strategic recommendations for these firms.
Terms: Winter 2011
Instructors: David, Robert James (Winter)
- Restriction: Open to U3 students only
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MGPO 450 Ethics in Management (3 credits)
Overview
Management Policy : An examination of the economic, legal and ethical responsibilities of managers in both private and public organizations. Through readings, case studies, discussions and projects the class evaluates alternative ethical systems and norms of behaviour and draws conclusions as to the right, proper and just decisions and actions in the face of moral dilemmas. The focus of this course is on the decision process, values and consistency of values of the individual and on the impact of systems control and incentives on managerial morality.
Terms: Fall 2010
Instructors: Girard, Diane; Mendonca, Manuel (Fall)
- Restriction: U2 and U3 students only
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MGPO 460 Managing Innovation (3 credits)
Overview
Management Policy : Firms face difficulties in developing new products. This course examines the new product development process to understand why problems occur and what managers can do. Topics include the creative synthesis of market and technology; the coordination of functions; and the strategic connection between the project and the strategy.
Terms: Fall 2010
Instructors: Vit, Gregory Bryan (Fall)
- Restriction: Open to U2, U3 students only
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MRKT 438 Brand Management (3 credits)
Overview
Marketing : Looks at the decisions a brand manager in a major consumer goods company takes. It examines, in particular, the breakdown of advertising and sales promotion expenditures. It looks at the short term nature of the decisions taken. It will concentrate on the vast amount of new information available to brand managers today, especially in the form of scanner data.
Terms: Fall 2010, Winter 2011
Instructors: Mackalski, Robert; Cyrius, Fabienne (Fall) Mackalski, Robert (Winter)
- Prerequisite: MGCR 352
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MRKT 452 Consumer Behaviour (3 credits)
Overview
Marketing : A study of basic factors influencing consumer behaviour. Attention is focused on psychological, sociological and economic variables including motivation, learning, attitude, personality, small groups, social class, demographic factors and culture, to analyze their effects on purchasing behaviour.
Terms: Fall 2010, Winter 2011, Summer 2011
Instructors: Royce, Charles; Mukherjee, Ashesh; Cooperberg, Elana Michelle (Fall) Moscovitz, David Lewis; Cooperberg, Elana Michelle (Winter)
- Prerequisite: MGCR 352
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MRKT 453 Advertising Management (3 credits)
Overview
Marketing : Surveys advertising and promotion in Canadian context. Examines activities as they relate to advertisers, the advertising agency and media. Stresses advertising by objectives as the approach to developing strategy and tactics. Real examples from current campaigns are the focal point of class discussions.
Terms: Fall 2010, Winter 2011, Summer 2011
Instructors: Dellar, Mary (Fall) Dellar, Mary (Winter) Cipriano, Mary Ann Lisa (Summer)
- Prerequisite: MRKT 452
- Prerequisite (Continuing Education): MGCR 352; MRKT 452 or Departmental approval
- Note: Cont Ed section-check Calendar.
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MRKT 483 International Marketing Management (3 credits)
Overview
Marketing : Marketing management considerations of a company seeking to extend beyond its domestic market. Required changes in product, pricing, channel, and communications policies. Attention to international trade and export marketing in the Canadian context.
Terms: Fall 2010, Winter 2011
Instructors: Etemad, Hamid (Fall) Etemad, Hamid (Winter)
- Prerequisites: MGCR 382 and MGCR 352
- Formerly MGMT 483
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ORGB 380 Cross Cultural Management (3 credits)
Overview
Organizational Behaviour : Cross-cultural awareness and communication skills necessary to manage in multicultural organizations. Focus on the relationship between cultural values and communication style as they affect inter and intra cultural communication of managers, personnel and clients of multinational and multicultural organizations.
Terms: Fall 2010, Winter 2011, Summer 2011
Instructors: Lvina, Elena (Fall) Lvina, Elena (Winter) Jaeger, Alfred M (Summer)
or a 400-level course approved by the adviser.
Desautels Faculty of Management—2010-2011 (last updated Nov. 3, 2010) (disclaimer)