Note: This is the 2010鈥�2011 edition of the eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or click聽here to jump to the newest eCalendar.
Overview
Marketing : Assessing the effectiveness of marketing effort (return on marketing), including relevant methodology to assess productivity for better marketing decisions. Topics include: linking internal marketing program metrics (e.g. awareness) to external financial metrics (e.g. ROI), valuation of customers, brands and innovation, global metrics and measures.
Terms: This course is not scheduled for the 2010-2011 academic year.
Instructors: There are no professors associated with this course for the 2010-2011 academic year.
- Prerequisite (Undergraduate): MRKT 451
- Prerequisite (Graduate): MRKT 658