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Overview
Marketing : Decision-making and management of the marketing effort in a business to business (b-to-b) context, including the b-to-b marketing system; b-to-b purchasing; researching the b-to-b market; product, price distribution, selling and advertising decisions; strategies for business markets.
Terms: Winter 2011
Instructors: Soroka, Robert H S (Winter)
- Prerequisite: MGCR 352