/research/taxonomy/term/298/all en /research/article/calling-all-inventors-read-first <p>“Build a better mousetrap,” goes the old adage, “and the world will beat a path to your door.” If only that were true. But, the reality of inventing a product or a process – and successfully commercializing it – is much different. Indeed, this old saying should probably go down as some of the worst business advice in history.</p> Thu, 22 Dec 2022 22:50:12 +0000 Junji Nishihata 745 at /research