/desautels/taxonomy/term/696/all en /desautels/channels/news/scientific-evidence-production-and-specialty-drug-diffusion-348715 <p><strong>Authors</strong>: <a href="/desautels/demetrios-vakratsas"><b>Demetrios Vakratsas</b></a> and Wei-Lin Wang</p> <p><strong>Publication</strong>: <i>Journal of Marketing</i>, Forthcoming, first published online as EXPRESS: May 9, 2023</p> Wed, 14 Jun 2023 15:49:58 +0000 angela.l.williams@mcgill.ca 107657 at /desautels /desautels/channels/news/desautels-event-highlights-innovative-research-and-recognizes-scholars-339659 <p>On Friday, May 13, members of the Desautels Faculty of Management gathered to celebrate the innovative and impactful research conducted by its scholars. </p> <p>Fifteen professors were on hand to deliver two-minute presentations of their most interesting and research.</p> <p>Before jumping into the presentations, Dean <a href="/desautels/yolande-e-chan">Yolande Chan</a> took the time to highlight this year's Desautels Faculty Scholar awardees. Congratulations to this year's awardees!</p> Fri, 20 May 2022 19:17:35 +0000 angela.l.williams@mcgill.ca 87333 at /desautels /desautels/channels/news/delve-are-consumers-spoiled-choice-or-too-overwhelmed-choose-338825 <p>Today’s consumers demand and expect a wealth of choices in everything from sneakers to potato chips, but while large product lines provide abundance and variety, they don’t always result in sales—and can even take away from a company’s bottom line. In new marketing research, Desautels Professor <a href="/desautels/demetrios-vakratsas"><strong>Demetrios Vakratsas</strong></a> explores breadth and depth in product lines to determine their role in consumer choice-making today.</p> Thu, 31 Mar 2022 18:56:20 +0000 angela.l.williams@mcgill.ca 87198 at /desautels /desautels/channels/news/impact-advertising-creative-strategy-advertising-elasticity-338462 <p><strong>Authors: </strong>Filippo Dall'Olio and <a href="/desautels/demetrios-vakratsas"><b>Demetrios Vakratsas</b></a></p> <p><strong>Publication:</strong> <i>Journal of Marketing</i>, Forthcoming, first published online as EXPRESS: January 7, 2022</p> <p><strong>Abstract:</strong></p> Wed, 16 Mar 2022 19:23:43 +0000 angela.l.williams@mcgill.ca 87107 at /desautels /desautels/channels/news/dual-impact-product-line-length-consumer-choice-331568 <p>Jalapeño cheddar or zesty lime. Crinkle cut or wavy. Potato chips are as varied as people’s appetites – and the chances are pretty good that everyone’s local corner store features dozens of choices to suit every taste. But do the countless variations of this humble snack food satisfy consumer demand for variety, or intimidate the indecisive by making it too difficult to choose?</p> Wed, 16 Jun 2021 19:25:49 +0000 julie.lapalme@affiliate.mcgill.ca 80913 at /desautels /desautels/channels/news/desautels-research-reveals-cross-media-synergy-319687 <p>New research by Professor <a href="/desautels/demetrios-vakratsas"><b>Demetrios Vakratsas</b></a> and PhD candidate <b>June Soo Lee </b>looks at the complementary value of television and online advertising in China.</p> <p><a href="https://www.warc.com/newsandopinion/news/cross-media-effects-differ-by-market/43180" target="_blank">Read more</a></p> Mon, 03 Feb 2020 20:57:19 +0000 angela.l.williams@mcgill.ca 75289 at /desautels /desautels/channels/news/synergistic-antagonistic-and-asymmetric-media-interactions-290205 <p><strong>Authors</strong>: Ceren Kolsarici, and <a href="/desautels/demetrios-vakratsas"><strong>Demetrios Vakratsas</strong></a></p> <p><strong>Publication</strong>: <em>Journal of Advertising</em>, Vol. 47, No. 3, 2018</p> Fri, 28 Sep 2018 18:24:38 +0000 angela.l.williams@mcgill.ca 73507 at /desautels /desautels/channels/news/protecting-positioning-innovations-emergence-non-traditional-trademark-registrations-290130 <p><strong>Authors</strong>: S. Mishra, <a href="/desautels/demetrios-vakratsas"><strong>Demetrios Vakratsas</strong></a>, and A. V. Krasnikov</p> <p><strong>Publication</strong>: <em>Marketing Letters</em>, Vol. 29, No. 3, September 2018</p> Thu, 27 Sep 2018 13:52:48 +0000 angela.l.williams@mcgill.ca 73500 at /desautels /desautels/channels/news/5th-empirical-and-theoretical-symposium-canadian-marketing-strategy-268468 <h2>“We are drowning in information and starving for knowledge”</h2> <p>On May 25, 2017, more than 60 marketing academics in Canada gathered together for the <strong>5th Empirical and Theoretical Symposium for Canadian Marketing Strategy</strong> at the Desautels Faculty of Management to present research ideas, provide feedback, and share commentaries. Through the conference, topics relevant to today’s changing markets, such as how news media portrays advertising and how firms conduct product recalls, were discussed.</p> Thu, 01 Jun 2017 19:14:35 +0000 julie.lapalme@mcgill.ca 67519 at /desautels /desautels/channels/news/2017-sshrc-connection-grant-265216 <p>Congratulations to Professor <a href="/desautels/demetrios-vakratsas"><strong>Demetrios Vakratsas</strong></a> on receiving a 2017 <a href="http://www.sshrc-crsh.gc.ca/funding-financement/programs-programmes/connection_grants-subventions_connexion-eng.aspx">SSHRC Connection Grant</a> for his project entitled “Empirical & Theoretical Canadian Marketing Strategy Symposium: Marketing Analytics for Better Decisions”.</p> Thu, 19 Jan 2017 16:24:03 +0000 thao.nguyen3@mail.mcgill.ca 66979 at /desautels /desautels/channels/news/business-schools-heed-call-more-data-literate-graduates-264975 <p>Deloitte Analytics and other companies have been pushing Canadian universities for years to produce more data-literate graduates to fill their talent needs. Their efforts appear to be paying off, with business schools ramping up their offerings in data analytics. [...]</p> <p>The proliferation of new offerings includes new MBA-level analytics concentrations at Montreal’s ƻ����Ժ and Ottawa’s Carleton University. ƻ����Ժ is also in the process of approving a new master of management in analytics at its Desautels Faculty of Management.</p> Mon, 09 Jan 2017 13:33:50 +0000 julie.lapalme@mcgill.ca 66913 at /desautels /desautels/channels/news/when-one-degree-just-isnt-enough-259887 <p>In 2010, after graduating from ƻ����Ժ in Montreal with an undergraduate degree in engineering, <strong>Shawn Errunza</strong> co-founded a biomedical device company whose software-based tools help rehabilitate victims of strokes and other injuries.</p> <p>But when the company, Jintronix, Inc., hit a rough patch, Mr. Errunza kept his options open by applying to medical school at ƻ����Ժ. “I realized I was building a virtual reality system for stroke victims but didn’t even know what a stroke was,” he says.</p> Thu, 24 Mar 2016 14:45:33 +0000 thao.nguyen3@mail.mcgill.ca 65848 at /desautels /desautels/demetrios-vakratsas Mon, 05 Oct 2020 13:49:53 +0000 arifa.nitol@mail.mcgill.ca 65034 at /desautels /desautels/channels/news/correcting-misspecification-parameter-dynamics-improve-forecast-accuracy-adaptively-estimated-models-256431 <p><strong>Authors</strong>: Kolsarici, C. and <strong>Vakratsas, D.</strong></p> <p><strong>Publication</strong>: <em>Management Science</em> </p> Fri, 30 Oct 2015 13:50:54 +0000 arifa.nitol@mail.mcgill.ca 65179 at /desautels /desautels/channels/news/correcting-misspecification-parameter-dynamics-improve-forecast-accuracy-adaptively-es <p><strong>Authors:</strong> Ceren Kolsarici and Demetrios Vakratsas</p> <p><strong>Publication:</strong> <i>Management Science</i></p> <p><strong>Abstract:</strong></p> Fri, 17 Apr 2015 19:34:35 +0000 veronique.beaulieu-fowler@mcgill.ca 63925 at /desautels