/desautels/taxonomy/term/2966/all en /desautels/channels/news/impact-advertising-creative-strategy-advertising-elasticity-338462 <p><strong>Authors: </strong>Filippo Dall'Olio and <a href="/desautels/demetrios-vakratsas"><b>Demetrios Vakratsas</b></a></p> <p><strong>Publication:</strong> <i>Journal of Marketing</i>, Forthcoming, first published online as EXPRESS: January 7, 2022</p> <p><strong>Abstract:</strong></p> Wed, 16 Mar 2022 19:23:43 +0000 angela.l.williams@mcgill.ca 87107 at /desautels /desautels/research/desautels-top-tier-publications/journal-marketing <p><big>Established in 1936, <a href="https://www.ama.org/publications/JournalOfMarketing/Pages/Current-Issue.aspx" target="_blank"><em>Journal of Marketing</em></a> (JM) has been the recognized leader in its field for more than seven decades. JM is positioned as the premier, broad-based, scholarly journal of the marketing discipline that focuses on substantive issues in marketing and marketing management.</big></p> <p><strong>2023</strong> | <a href="#2022">2022</a> |  <a href="#2016">2016</a>  |  <a href="#2013">2013</a></p> Fri, 21 Jul 2017 16:24:31 +0000 julie.lapalme@mcgill.ca 67665 at /desautels