Empirical & Theoretical Symposium /desautels/taxonomy/term/2860/all en 5th Empirical and Theoretical Symposium for Canadian Marketing Strategy /desautels/channels/news/5th-empirical-and-theoretical-symposium-canadian-marketing-strategy-268468 <h2>“We are drowning in information and starving for knowledge”</h2> <p>On May 25, 2017, more than 60 marketing academics in Canada gathered together for the <strong>5th Empirical and Theoretical Symposium for Canadian Marketing Strategy</strong> at the Desautels Faculty of Management to present research ideas, provide feedback, and share commentaries. Through the conference, topics relevant to today’s changing markets, such as how news media portrays advertising and how firms conduct product recalls, were discussed.</p> Thu, 01 Jun 2017 19:14:35 +0000 julie.lapalme@mcgill.ca 67519 at /desautels