/desautels/taxonomy/term/2038/all en /desautels/channels/event/thesis-defense-presentation-hyelim-oh-value-creation-online-social-platforms-interpla <p>Information Systems Area/Doctoral Program presents <strong>Hyelim Oh</strong>, a Thesis Defense Presentation - Value Creation in Online Social Platforms: Interplays between Social Media and Business Models</p> Thu, 12 Jun 2014 18:17:55 +0000 joy.wang@mail.mcgill.ca 62841 at /desautels /desautels/channels/news/young-moms-using-social-media-find-buy-products-254536 <p><span>A majority of Canadian mothers now rely on social media platforms to both discover and buy products, a new report by Mintel suggests.</span></p> Thu, 13 Aug 2015 17:44:53 +0000 arifa.nitol@mail.mcgill.ca 64615 at /desautels /desautels/channels/news/can-pharrell-bono-and-other-davos-regulars-really-change-world-242438 <p>The Globe’s roundup of research from business schools.<br /> ... Social media efforts prove good for a firm’s bottom line<b></b></p> Mon, 16 Feb 2015 21:51:24 +0000 veronique.beaulieu-fowler@mcgill.ca 63840 at /desautels /desautels/channels/news/five-tips-building-your-social-media-brand-241202 <p>Written by Estelle Metayer<br /> <br /> This New Year’s Eve, as you celebrate with friends and reflect on a resolution to make, why not commit to launching yourself into the social media world?<br /> <br /> Read full article: <a href="http://clicks.skem1.com/trkr/?c=28371&g=1419&p=cbb2f8d195811b7b38d35016d12440fe&u=8ca0a77128477777b738b98b4383e341&q=&t=1" target="_blank">The Globe and Mail</a>, December 21, 2014</p> Tue, 20 Jan 2015 21:26:25 +0000 veronique.beaulieu-fowler@mcgill.ca 63766 at /desautels /desautels/channels/news/social-media-trend-you-may-have-missed-240869 <p><span>This is Karl Moore of the Desautels Faculty of Management at ƻ����Ժ, talking management for The Globe and Mail. Today, I am delighted to speak to Mitch Joel, who is the president of Twist Image, one of the top digital marketing firms in the world.</span><br /><br /><span>Read full transcript: </span><a href="http://www.theglobeandmail.com/report-on-business/careers/management/transcript-the-social-media-trend-you-may-have-missed/article22095189/">The Globe and Mail</a><span>, December , 2014</span></p> Mon, 22 Dec 2014 16:23:35 +0000 veronique.beaulieu-fowler@mcgill.ca 63725 at /desautels /desautels/channels/news/todays-elevator-pitch-its-now-social-media-mainly-237327 <p><span>There’s no doubt about it: for many of us, the “traditional workplace” is a thing of the past. With the shift into digital — whether it’s telecommuting or starting a business — one thing is certain: we’re spending less time in the office elevator. And with that, fewer opportunities to get in front of the boss, chat up that potential client in the elevator, or wax poetic on the subtleties of Return On Assets to the CFO.</span><br /></p> Fri, 27 Jun 2014 15:08:15 +0000 joy.wang@mail.mcgill.ca 62887 at /desautels /desautels/channels/news/creating-health-awareness-social-media-enabled-collaboration-237066 <p><strong>Authors:</strong><span> Lapointe, Liette</span>; Ramaprasad, Jui; Vedel, Isabelle</p> <p><span><strong>Publication:</strong> Health and Technology</span></p> <p><strong>Abstract:</strong></p> Thu, 12 Jun 2014 18:30:19 +0000 joy.wang@mail.mcgill.ca 62842 at /desautels /desautels/about/contact/social-media <h2>Connect and engage with ƻ����Ժ Desautels</h2> <p><big>Experience life at <strong>ƻ����Ժ Desautels</strong> through our social media channels. Read the latest news, discover student stories, hear about our research, and keep up to date with Faculty announcements. 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Whether you are looking to begin an MBA or delve deeper into the world of finance, retail or analytics, we invite you to learn more about our Master's of Management programs and to join our network of innovative leaders across the globe. <a href="/desautels/programs/masters">Learn more about our Master's programs</a> </p> </div> <div class="two-column-2"> <p><div class="media-youtube-video media-element file-default media-youtube-3"> <iframe class="media-youtube-player" id="media-youtube-80fyfa6q3de" width="362" height="204" title="Retail Innovation Lab" src="https://www.youtube-nocookie.com/embed/80FyFa6Q3dE?wmode=opaque&controls=&enablejsapi=1&modestbranding=1&playerapiid=media-youtube-80fyfa6q3de&origin=https%3A//www.mcgill.ca&rel=0" name="Retail Innovation Lab" frameborder="0" allowfullscreen>Video of Retail Innovation Lab</iframe> </div> </p> <h4>Retail Innovation Lab</h4> <p>Welcome to the <a href="/bensadoun-school/retail-innovation-lab">retail innovation lab</a> at ƻ����Ժ’s <a href="/bensadoun-school" target="_blank">Bensadoun School of Retail Management</a>. Partnering with Couche-Tard, we’re bringing together a university and a global retailer to develop and test innovations in a laboratory store fitted with state-of-the-art technology.‬</p> </div> <p> Thu, 08 May 2014 15:27:02 +0000 angela.blasi@mcgill.ca 62748 at /desautels