Pok茅mon Go and the fortunes of local businesses
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According to Les Affaires, a study partly authored by Desautels Professor Warut Khern-am-nuai looks at whether or not the augmented reality game Pok茅mon聽Go affects local businesses.
The study looked at restaurants within 40 metres of Pok茅Stops (spots where people could catch the game characters). The researchers found that attendance at these restaurants was up by almost five per cent compared to other nearby eateries, with mid-range restaurants enjoying the best increases.
This is partly because the characters or treasures at a Pok茅Stop refresh every five minutes, so some players sit and wait for the target to appear again in order to capture it a second, third, or fourth time.
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