/channels/taxonomy/term/8424/all en /channels/channels/event/marketing-area-guest-speaker-seminar-351796 <h2>Ying Zeng</h2> <h3>Rotman School of Management, University of Toronto</h3> <p><em>Evaluation Inflation: Consumers Give Higher Product Ratings on Transaction Sites than Communication Sites </em></p> Wed, 11 Oct 2023 19:22:19 +0000 webfull 193720 at /channels /channels/channels/event/marketing-area-guest-speaker-seminar-351557 <h2>Theresa A. Kwon</h2> <h3>Joseph M. Katz Graduate School of Business University of Pittsburgh</h3> <p><em>It Takes One to Buy but Two to Say Goodbye:<br /> Preferring Others’ Involvement at Different Customer Decision Journey Stages</em></p> Mon, 02 Oct 2023 16:58:21 +0000 webfull 193456 at /channels /channels/channels/event/marketing-area-guest-speaker-seminar-351378 <h2>Barbara Duffek</h2> <h3>Imperial College Business School, London, UK</h3> <p><em>Examining the Role of the Deflation Effect: How to Reduce the Vengefulness of Negative Review</em></p> Tue, 26 Sep 2023 14:41:09 +0000 webfull 193218 at /channels /channels/channels/event/marketing-area-guest-speaker-seminar-351006 <h2>Jane Jiaqian Wang</h2> <h3>Kellogg School of Management Northwestern University</h3> <p><em>Disability Representation in Marketing Communications </em></p> Mon, 18 Sep 2023 13:42:08 +0000 webfull 192786 at /channels /channels/channels/news/buyer-supplier-relationship-dynamics-buyers-bankruptcy-survival-349941 <p><strong>Authors:</strong> Sudha Mani, <a href="/desautels/vivek-astvansh"><b>Vivek Astvansh</b></a> and Kersi D. Antia</p> <p><strong>Publication:</strong>  <i>Journal of Marketing</i>, Forthcoming, EXPRESS: First published online July 27, 2023</p> <p><b>Abstract</b>:</p> Wed, 23 Aug 2023 16:15:54 +0000 webfull 191314 at /channels /channels/channels/news/effects-regulatory-investigation-supplier-defect-and-product-age-stock-investors-reaction-automobile-349940 <p><strong>Authors:</strong> <a href="/desautels/vivek-astvansh"><b>Vivek Astvansh</b></a> and Kamran Eshghi</p> <p><strong>Publication:</strong> <i>Journal of Business Research</i>, Volume 167, November 2023, Article 114052</p> <p><b>Abstract</b>:</p> Wed, 23 Aug 2023 16:12:44 +0000 webfull 191313 at /channels /channels/channels/news/winners-curse-dynamic-forecasting-auction-data-empirical-evidence-ebay-349072 <p><strong>Authors:</strong> <a href="/desautels/ernan-haruvy"><b>Ernan Haruvy</b></a>, Meisam Hejazi Nia, Özalp Özer, and A. Serdar Şimşek</p> <p><strong>Publication:</strong> <i>Manufacturing & Service Operations Management</i>; Volume 25, Issue 3, May-June 2023, Pages 1155-1175</p> Thu, 13 Jul 2023 17:55:15 +0000 webfull 190527 at /channels /channels/channels/event/marketing-area-research-seminar-347599 <h2>Professor Vivek Astvansh</h2> <h3>Kelley School of Business, Indiana University (IU) Bloomington </h3> <p><em><big>Does Geopolitical Risk Stifle Firm-Level Innovation?</big></em></p> Tue, 04 Apr 2023 21:05:56 +0000 webfull 188798 at /channels /channels/channels/event/marketing-area-research-seminar-345667 <h2>Dr. Xiaolin Li</h2> <h3>London School of Economics</h3> <p><em><big>Is Relevancy Everything? A Deep Learning Approach to Understand the Coupling of Image and Text</big></em></p> Fri, 27 Jan 2023 18:24:01 +0000 webfull 186749 at /channels /channels/channels/event/marketing-area-research-seminar-343589 <h2>Zijun Tian</h2> <h3>University of Pennsylvania</h3> <p><em>Mega or Micro? Influencer Selection Using Follower Elasticity</em></p> Thu, 17 Nov 2022 14:24:53 +0000 webfull 184575 at /channels /channels/channels/event/marketing-area-research-seminar-343588 <h2>Na Kyong (Kimberly) Hyun</h2> <h3>Scheller College of Business, Georgia Institute of Technology</h3> <p><em>Vocal Similarity, Trust, and Persuasion in Consumer-Recommendation Agent Interactions</em></p> Thu, 17 Nov 2022 14:05:41 +0000 webfull 184574 at /channels /channels/channels/event/marketing-area-research-seminar-343575 <h2>Elisa Solinas</h2> <h2>The University of Southern California</h2> <p><em>Consumers’ reaction to taste-based product modifications</em></p> Wed, 16 Nov 2022 16:40:44 +0000 webfull 184555 at /channels /channels/channels/news/desautels-event-highlights-innovative-research-and-recognizes-scholars-339659 <p>On Friday, May 13, members of the Desautels Faculty of Management gathered to celebrate the innovative and impactful research conducted by its scholars. </p> <p>Fifteen professors were on hand to deliver two-minute presentations of their most interesting and research.</p> <p>Before jumping into the presentations, Dean <a href="//www.mcgill.ca/desautels/yolande-e-chan">Yolande Chan</a> took the time to highlight this year's Desautels Faculty Scholar awardees. Congratulations to this year's awardees!</p> Fri, 20 May 2022 19:17:35 +0000 webfull 180253 at /channels /channels/channels/event/martech-2022-and-beyond-driving-results-marketing-technologies-hyperconnected-world-339050 <p><img src="//www.mcgill.ca/continuingstudies/files/continuingstudies/007-04-22-_pd_drivingresultswithmarketingtechnologies_webinar_fb_1.jpg" style="width:100%; height:100%" /></p> Tue, 12 Apr 2022 01:25:09 +0000 webfull 179546 at /channels /channels/channels/news/delve-are-consumers-spoiled-choice-or-too-overwhelmed-choose-338825 <p>Today’s consumers demand and expect a wealth of choices in everything from sneakers to potato chips, but while large product lines provide abundance and variety, they don’t always result in sales—and can even take away from a company’s bottom line. In new marketing research, Desautels Professor <a href="//www.mcgill.ca/desautels/demetrios-vakratsas"><strong>Demetrios Vakratsas</strong></a> explores breadth and depth in product lines to determine their role in consumer choice-making today.</p> Thu, 31 Mar 2022 18:56:20 +0000 webfull 179297 at /channels