/channels/taxonomy/term/26471/all en /channels/channels/news/dual-branding-national-brand-manufacturers-drivers-and-outcomes-356213 <p><img alt="Yu Ma" src="/desautels/files/desautels/styles/medium_focal__220_x_220_/public/yu-ma-400-1.jpg?itok=OfyejpPt" style="width:220px; height:220px; float:left; margin:5px" title="Yu Ma" /></p> <p><strong>Authors: </strong><a href="/desautels/yu-ma"><b>Yu Ma</b></a>, Kusum L. Ailawadi, Mercedes Martos-Partal and Óscar González-Benito</p> <p><strong>Publication:</strong> <i>Journal of Marketing</i><br /> Articles in advance — published online: August 8, 2023</p> <p><b>Abstract</b>:</p> Tue, 19 Mar 2024 15:16:26 +0000 webfull 198690 at /channels /channels/channels/news/tip-creep-and-tip-flation-leading-review-tipping-culture-canada-353600 <p>Tipping has gotten out of control in Canada. Not only are restaurants’ automated payment systems prompting patrons for tips of up to 30%, there are even some tip prompts at self-serve kiosks. More than half of Canadians say they’d prefer a no-tip, service-included model that ensures higher base wages for employees. For now, shoppers should be reminded that tipping is discretionary, says Associate Professor <a href="/desautels/vivek-astvansh"><strong>Vivek Astvansh</strong></a> in an article for The Conversation.</p> Thu, 14 Dec 2023 19:12:03 +0000 webfull 195716 at /channels /channels/channels/news/bargain-hunters-beware-online-deals-can-come-unanticipated-conditions-353185 <p>Scouring for holiday gifts at bargain prices is a savvy way to cut costs, but the allure of Black Friday deals sometimes masks potential pitfalls. In an article for BNN Bloomberg, Associate Professor <a href="/desautels/vivek-astvansh"><strong>Vivek Astvansh</strong></a> emphasizes the need for caution among bargain hunters to ensure they're fully informed about any unforeseen conditions.</p> Thu, 30 Nov 2023 18:22:24 +0000 webfull 195277 at /channels /channels/channels/news/mcgill-experts-including-desautels-professor-comment-whos-listing-aspartame-sweetener-possible-349199 <p><a href="/desautels/yu-ma"><strong>Yu Ma</strong></a>, Associate Professor at the Æ»¹ûÒùÔº Desautels Faculty of Management, discusses the consumer implications of aspartame being listed as "possibly carcinogenic to humans" by the World Health Organization's International Agency for Research on Cancer (IARC), potentially increasing scrutiny and concerns about the safety of food additives. Professor Ma suggests that consumers may become more cautious about processed foods and seek out "clean label" options with recognizable ingredients.</p> Tue, 25 Jul 2023 18:47:03 +0000 webfull 190683 at /channels /channels/channels/news/scientific-evidence-production-and-specialty-drug-diffusion-348715 <p><strong>Authors</strong>: <a href="/desautels/demetrios-vakratsas"><b>Demetrios Vakratsas</b></a> and Wei-Lin Wang</p> <p><strong>Publication</strong>: <i>Journal of Marketing</i>, Forthcoming, first published online as EXPRESS: May 9, 2023</p> Wed, 14 Jun 2023 15:49:58 +0000 webfull 190110 at /channels /channels/channels/news/second-language-pedagogy-project-uqo-will-draw-lessons-ie-knowledgehub-le-projet-de-pedagogie-des-342777 <p>Desautels Associate Professor of Marketing <a href="//www.mcgill.ca/desautels/hamid-etemad">Hamid Etemad</a> wants to make it easier for people to learn the concepts of digital transformation in their second language and is working with researchers from Université du Québec en Outaouais (UQO) on a $150,000 initiative that will develop bilingual digital teaching tools for university classrooms.</p> Thu, 13 Oct 2022 14:44:49 +0000 webfull 183625 at /channels /channels/channels/news/bigger-better-how-scale-effect-influences-green-purchase-intention-case-washing-machine-338470 <p><strong>Authors: </strong>Chenxuan Hou and <a href="//www.mcgill.ca/desautels/emine-sarigollu"><b>Emine Sarigöllü</b></a></p> <p><strong>Publication: </strong><i>Journal of Retailing and Consumer Services</i>, Volume 65, March 2022, Article 102894</p> <p><strong>Abstract:</strong></p> Wed, 16 Mar 2022 20:25:05 +0000 webfull 178804 at /channels /channels/channels/news/impact-advertising-creative-strategy-advertising-elasticity-338462 <p><strong>Authors: </strong>Filippo Dall'Olio and <a href="//www.mcgill.ca/desautels/demetrios-vakratsas"><b>Demetrios Vakratsas</b></a></p> <p><strong>Publication:</strong> <i>Journal of Marketing</i>, Forthcoming, first published online as EXPRESS: January 7, 2022</p> <p><strong>Abstract:</strong></p> Wed, 16 Mar 2022 19:23:54 +0000 webfull 178797 at /channels /channels/channels/news/retailers-can-ease-customer-anxiety-after-pandemic-changed-grocery-shopping-334552 <p>COVID-19 caused massive shifts in the way we do even the most mundane of things. Take grocery shopping, for example. This past October, Dr. <a href="//www.mcgill.ca/desautels/yu-ma">Yu Ma</a>, Associate Professor of Marketing and Academic Director of the <strong>Master of Management in Retailing (MMR)</strong>, spoke at Grocery Innovations Canada. Here, he shared his insights on how COVID-19 has transformed the grocery shopping environment and what retailers can do to mitigate shopping anxiety and provide a positive shopping experience for consumers.</p> Tue, 02 Nov 2021 21:04:55 +0000 webfull 174456 at /channels