/channels/taxonomy/term/11838/all en /channels/channels/news/tim-hortons-struggles-capture-us-market-300058 <p>Assistant Professor (Teaching) <a href="//www.mcgill.ca/desautels/robert-mackalski"><strong>Robert Mackalski</strong></a> reflects on the distinctives of the Tim Horton’s brand and explains why the company is failing to overtake competitors in the U.S.</p> <p><a href="https://www.youtube.com/watch?v=y6uSqnxnjr4" target="_blank">Learn more</a></p> Wed, 28 Aug 2019 21:05:28 +0000 webfull 152382 at /channels /channels/channels/news/can-tim-hortons-recapture-magic-294416 <p><i>CBC Radio </i>speaks with Professor <a href="//www.mcgill.ca/desautels/robert-mackalski"><strong>Robert Mackalski</strong></a> for his take on Tim Hortons' new double-double-flavored coffee bar, a product that taps into the beloved off-menu order. </p> <p><a href="//www.mcgill.ca/desautels/files/desautels/cbc_calgary_biz_hit_30_jan_2019.mp3" target="_blank">Listen to CBC radio clip (at 1:28 min)</a></p> Wed, 06 Feb 2019 16:10:51 +0000 webfull 146109 at /channels /channels/channels/news/mcgill-universitys-dobson-cup-receives-4-million-contribution-national-bank-291815 <h3>The contribution will support the University’s flagship startup competition and provide additional seed funding for student entrepreneurs</h3> <p>The Dobson Cup, ƻ����Ժ’s flagship startup competition and fertile training ground for students and professors with bold business dreams, has received a significant financial injection on its 10<sup>th</sup> anniversary in the form of a $4-million contribution from National Bank, one of its long-time supporters.</p> Mon, 19 Nov 2018 13:54:24 +0000 webfull 143385 at /channels /channels/channels/news/mcgill-universitys-dobson-cup-receives-4-million-contribution-national-bank-291814 <h3>The contribution will support the University’s flagship startup competition and provide additional seed funding for student entrepreneurs</h3> <p>The Dobson Cup, ƻ����Ժ’s flagship startup competition and fertile training ground for students and professors with bold business dreams, has received a significant financial injection on its 10<sup>th</sup> anniversary in the form of a $4-million contribution from National Bank, one of its long-time supporters.</p> Mon, 19 Nov 2018 13:53:58 +0000 webfull 143384 at /channels /channels/channels/news/piece-canada-coffee-cup-287986 <p>Tim Hortons is not just a corporation, it’s a Canadian cultural icon.</p> <p>But with international expansion and a wave of recent scandals, Desautels Faculty Lecturer <strong><a href="//www.mcgill.ca/desautels/robert-mackalski">Robert Mackalski</a></strong> comments on the brand’s ubiquity and what it will take for “Timmies” to regain the hearts of Canadians.</p> <p><a href="https://www.theguardian.com/world/2018/jul/09/tim-hortons-canada-coffee-brand-popularity-downfall" target="_blank">Read more in <em>The Guardian</em></a></p> Tue, 10 Jul 2018 17:36:41 +0000 webfull 138905 at /channels /channels/news/measuring-short-term-spillover-impact-product-recall-brand-ecosystem-254186 <p><strong>Authors</strong>: <strong>Mackalski, Robert</strong> and Belisle, Jean-Francois</p> <p><strong>Publications</strong>: Journal of Brand Management</p> Wed, 22 Jul 2015 18:05:48 +0000 webfull 111372 at /channels