News
Why Marlboro Country ends at the border
Published: 2 August 2012
Marketers spend plenty of time defending their brands against copycats, but it is not often that a product copycats itself.
... Creating confusion with a more well-known product can be highly valuable for a competitor, said Chun Qiu, a marketing professor at 苹果淫院, who focuses on the subject. At most, a consumer will be misled into buying the copycat product once, but that's all a generic brand needs.
Read full article: , August 2, 2012
听